Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
1 . Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t? ) then you can blog and advertise.
2 . Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However , in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc . Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
In the mean time, Good Luck on your journey to success…
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Friday, 5 October 2012
What is Affiliate Marketing? Find Out Today! by: Christopher A. Swyer
Many people are attracted to affiliate marketing owing to the profitability of the business. Some just enter the business without really bothering to find what it is about. So, what is affiliate marketing? Find out today!
Affiliate marketing, in a layman’s definition, is the promotion of products and services of a company to earn commission in the process. In effect, you own your business by promoting other’s products and services. You can either use the website of the company or you can create your own website and take full control of the promotion.
The Elements of Affiliate Marketing
You will see that several factors interplay with one another to achieve success in affiliate marketing. The jumping point of many successful affiliate marketers is when they have built their own website. Your website doesn’t necessarily have to be something big or ostentatious. A simple yet credible website is all you need as a jump point. What is important is that your website can be easily located by your target market, and that your target market can explore the website with much ease.
Another key factor to achieve success is to be able to find the right affiliate marketing products to promote. You must be able to determine from research the products that are in demand. However, you also need to weigh the pros and cons carefully as marketing in demand products, though easier, can take a lot of challenges due to strong competition. Whatever choice that you make, it will help to base it from your interest and expertise.
Another important factor is to choose an affiliate marketing program that will give you the freedom to earn more. There are different programs with different schemes as there are various products with varying payout. Choose one that has a higher payout while at the same time brings you the fulfillment and the satisfaction enough to devote your time and effort, or perhaps give up your usual job.
How to Make Money with Affiliate Marketing
It can be easy to make money with affiliate marketing as long as you take your business seriously. First, you should accept that in affiliate marketing, you need to continuously learn about the process. The internet is a dynamic place, and so is technology. In order to keep up with the dynamism and gain fruitful results in affiliate marketing, you need to consistently upgrade your skills and competencies as well as your tools.
Whatever learning and experience you gain you should be able to apply productively to your business. Use them prudently to achieve your set goals. Never be afraid to commit mistakes, but be wise enough to learn from your mistakes and use it to your advantage.
Always evaluate your affiliate marketing efforts. Continue what works best, and modify what needs to be corrected. This can be a never-ending process but one that will allow you to enjoy beneficial gains. Maximize the use of the internet as it offers you endless and valuable resources to equip you with all the necessary tools to succeed in affiliate marketing. Now, you have the answers to what is affiliate marketing.
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